Bookies still putting Kraft as favourites to take over Cadbury’s

The UK chocolate company Cadbury’s has once again become involved in a bidding war from foreign companies, earlier on this year they rejected a bid from the American company Kraft. Kraft have since made a counter offer this time around $400,000 less than its previous offer of a whopping £9.8bn.

Since the first bid was made other large food companies have jumped into the bidding war, the latest is Hershey who are rumoured to be putting in a bid of $17 billion this has seen their odds of a takeover slashed to 9/2 still behind Krafts 4/5 . All this is pushing up the value of Cadbury’s shares which have now rocketed to 814 pence up from 760 pence from November.

Which company will takeover Cadbury?

• 4/5 – Kraft
• 2/1 – Nestle
• 9/2 – Hershey
• 6/1 – Ferrero

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Cadbury Eyebrows
One of the reasons Cadbury’s is so successful on top of the great tasting chocolaty goodness is the brands superb advertising campaigns.